|Written By Seomul Evans|
In search engine optimization (SEO) and the pursuit of getting a good chunk of the market, keywords play an essential role. Adequately selected keywords define the direction of an online campaign. And the company and the organization that can efficiently target the right keywords searched by the target market are the ones that survive in the highly competitive internet market. This is the reason why major companies have expanded their advertising efforts online to tap what the consumers are looking for. But getting the best and the most efficient keywords is not an easy task; there is a science in selecting the most appropriate keywords, and not all keywords and phrases are best used and utilized in an internet marketing campaign. If you are at this stage of planning, you should be aware of the best ways on how to evaluate the relevancy and the possible effectiveness of the short-listed keywords. Listed below are some suggestions on how to evaluate keywords, at least in the context of search engine optimization.
Do an internal assessment.
Are the short-listed keywords relevant and related to the actual content and focus of the website? Or will the consumers and internet users find precisely what they are looking for on the website after they have clicked on the provided link? If you say yes to two fundamental questions, then you are on the right track, and you have targeted generally the right keywords for your campaign.
Do a check of the keywords in search engines.
If a check with the search engines reveals that there are associated advertisements to the keywords that you have selected, then it means that the keywords are highly valued in the industry and online. And you are on the right track as well in identifying keywords that can deliver financially.
Another good strategy to use is to purchase a small campaign at Google. You can choose specific keywords for your campaign and link these keywords to the most relevant page on your website. Now what you should do is monitor the kind of traffic that the specific page is getting. The data that has been gathered should be used and tabulated to come up with estimates as to how effective the keywords are. For example, if for the past day, the webpage received 1,000 impressions or clicks, and of that number 100 visited the site, and one internet user has converted to sales say $10. Then this means that every visitor attracted to the keyword selected is valued at around $.01. And to compare the value of the keywords, test another keyword by using the actual process, and theoretically compute for the amount per visitor. The one with the higher valuation is, of course, the better keyword for the campaign online.
These are essential and rough suggestions on how to value the keywords on hand. There are other advanced ways too, and these are often used by big businesses that genuinely put all time and effort into search engine optimization and keyword research. And most of the time, these advanced ways on how to test the value of keywords will come with online tools and software; thus can be costly. But the results are helpful, of course, to the marketers willing to realize the value of their keywords.
About the Author: Seomul Evans is an SEO services consultant for Dallas based SEO Firm specializing in organic SEO.
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